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![BLUEBERRY_LOGO COMBO_BLUEBERRY_ [BLUEBERRY].png](https://static.wixstatic.com/media/a6ce51_f2d49eb75b814b64b16d174588b9d9bc~mv2.png/v1/fill/w_406,h_57,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a6ce51_f2d49eb75b814b64b16d174588b9d9bc~mv2.png)
"Dressing the Internet"- A first-of-it's-kind digital fashion brand that let's you dress like the main character wherever you play.
With it's slogan "Dare to Be", we wanted to create a brand identity and fashion space that emulates radical acceptance and optimism. From the color palette to the clothing itself, we chose to lean into a young, gen-z aesthetic that is playful and unique, while maintaining a high-end feel. By mixing elements of real world styles with our digital avatars, we are able to connect the brand to the user, encouraging them to explore their personal style beyond their own closet.
Available on Roblox and Snapchat | Visit The Site
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MEET THE BB'S
BBs don’t follow rules - they rewrite them. They’re youth in motion: bold enough to experiment, fearless enough to be first. They use style as a signal of change, of curiosity, of who they’re becoming.
Three distinct personas, drawn from real-world trends and inspired by actual people, who embody the spirit of Born Ready. Each one represents the vibrancy and versatility of our community while showing us just how far we can go when we embrace the courage to be unapologetically ourselves.
BB-RomanticGirlyII-Teaser
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BB-CoffeeDate
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